Søstrene Grene

Market Entry & Brand PR

Søstrene Grene is a Danish chain that aims to enrich life with aesthetic design, creativity and joy – and to share that incomparable mindset the Danes refer to as ‘hygge’: a special mood suffused with contentment, warmth and mindfulness.

The company sells a wide range of home décor items, kitchen goods, crafts and DIY products, party accessories, stationery, toys and seasonal items. With a wealth of new products in store every week and prices that are always kept at a reasonable level, the family-owned company aims to create a space where their customers can discover the Søstrene Grene world and let their creativity run free.

The company was founded in 1973. Søstrene Grene now has more than 180 stores in 12 countries – and Germany is one of the biggest growth markets.

redroses has been part of the team since the beginning: we provided communication services for the opening of the first store in Hamburg and the subsequent successful expansion in Germany, Austria and Switzerland.

Have a look at some of our other Søstrene Grene case studies:

Opening Events

Opening Events

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