An oat drink you mix yourself: this smart idea from the Berlin-based start-up Blue Farm launched at the beginning of 2021 and created – pardon the pun – quite a stir on the market. We supported Blue Farm throughout the product launch of its oat base on the German market and successfully positioned the young start-up and its innovative, sustainable product across renowned media. To increase brand awareness, Blue Farm also ran influencer campaigns; thanks to our many years of expertise in this area, we were in charge of implementation.