Because fashion matters – redroses loves CALAMAR
Clothes make the man: since December 2018, redroses has handled PR for the German menswear label CALAMAR. Our first joint project was CALAMAR’s presentation at PANORAMA 2019 during Berlin Fashion Week. CALAMAR not only showed the brand new Autumn/Winter Collection 2019, but also – with the support of redroses – announced a very special collaboration: instead of using ordinary models, the brand asked the four members of the young Munich synthpop band Cosby to present the new CALAMAR collection and perform an exclusive live set at PANORAMA. The collaboration marks the start of a new brand image for the label, and further cooperations with artists are to follow. Communicating the vigour, effortlessness and individuality of the CALMAR brand and charging it with inspirational storytelling is the perfect job for redroses.