The label Verdúu, founded in 2015, develops and markets exceptional fragrance creations in cooperation with young, up-and-coming fashion designers. The names behind the brand are Munich-based Alexander Botov and Mark Buxton, who is one of the world’s most famous perfumers. The fragrances are a pure, undiluted expression of the creative potential of these talented young designers.

redroses provided a full suite of communication services for the market launch in Germany, provoking awareness for the brand in the media and amongst influencers.