Tasty Bite serves up delicious, authentic vegetarian cuisine from South-East Asia, combining great flavour with convenience. Tasty Bites are delicious curries with an authentic mix of spices, vegetables and sauce, served literally in a flash. Tasty Bite has been delighting consumers for 30 years – and is now available all over the world. The production site is still located in Pune, India, where manufacturing is fair, complies with EU standards and is ISO certified.

When the cult brand launched on the German market in 2019, redroses was on board and supported the successful market entry with communication and strategy advice.

Highlights

For the launch, we invited a group of hand-picked bloggers to Hamburg and supervised all aspects of the event, from concept and planning to execution and support. The full-service package for Tasty Bite included location and blogger scouting, developing new recipes, staging the location and a shuttle service with an original tuktuk.

Getting to know each other means learning to love – and that was the motivation for Tasty Bite’s presence at the consumer fair eat&style. For the four locations – Hamburg, Düsseldorf, Stuttgart and Munich – redroses designed the stand and campaign concept from layout and also provided on-site support.