rubarb is an app for smart investing. At the end of November 2020, the Hamburg-based fintech start-up rubarb launched its eponymous app which combines contemporary savings and investments with a touch of wellness.

We were responsible for communication for the launch of the app and sampling in selected key media on the launch date. Thanks to our PR measures for the launch and subsequent activities, we were able to successfully position rubarb in the media as a start-up with an innovative product.