Market Launch & Product PR
mia is a new brand launched by the successful start-up LILLYDOO. mia is a home-delivery subscription service for period products – flexible, stylish and sustainable.
The inspiration for mia were modern women who know what they want – and, equally importantly, what they don’t want: compromise. That’s why mia provides everything women need to feel good during their period: the best protection and sustainability, design and great service, lifestyle and comfort, dependability and flexibility.
redroses communications won the pitch at the beginning of 2020 and has since been supporting mia on its path in the German market and to consumers.
- PR concept and execution for the pre-launch and launch phase
- Influencer relations and influencer marketing
- Classic PR
- Marketing consultancy