Living | Market Entry & Brand PR

The Danish company Kvik stands for kitchens, bathrooms and bespoke wardrobes in a stylish Danish design and a passion for functionality since 1983. Kvik currently has over 180 stores in 12 countries around the world – and in summer 2021 opened its first shop in Germany.

Thanks to its great Danish design, customer-centric advice, surprisingly low prices and high-quality units, Kvik has emerged as one of the top choices for kitchens. The company’s sustainability vision is equally impressive: Kvik’s factories have been carbon-positive since 2021, and the company aims to have all suppliers fully carbon-positive by 2025.  All fronts for Kvik kitchens, bathrooms and wardrobes are laminated with recycled PET, and the company has just unveiled the first front made of 70 % recycled MDF – a world first.

We supported Kvik on the brand’s journey to Germany: redroses was in charge of communications and press relations in advance of Kvik’s launch in Germany and the opening of the first store in the city centre of Hamburg. We are applying our PR expertise to make the Kvik brand a household name throughout Germany and are helping the company achieve its expansion plans in Germany.

Our services

  • Market Entry & Brand PR
  • Classic PR and Editorial Mailings
  • Franchise & B2B PR
  • Event Management
  • Translations / Editing