BE-KIND^® was founded with a clear mission: to make the world a little kinder with every act and snack. The brand lives up to this with delicious, nutritious products made from ingredients you can see and pronounce. Every bar contains at least 51% peanuts, almonds or cashews, a little honey, dark chocolate, sometimes mixed fruit and a hint of sea salt. All BE-KIND^® bars are also free from gluten, artificial colours, flavours and preservatives.

BE-KIND^® is a Mars brand and has been winning over the German market since 2019. redroses has been supporting BE-KIND^® since 2022 to raise its profile in this country – and make the world a little kinder.