{"id":5573,"date":"2025-12-11T09:19:19","date_gmt":"2025-12-11T09:19:19","guid":{"rendered":"https:\/\/www.redroses-pr.com\/?post_type=portfolio&#038;p=5573"},"modified":"2025-12-11T09:58:21","modified_gmt":"2025-12-11T09:58:21","slug":"german-unity-day-2024-schwerin","status":"publish","type":"portfolio","link":"https:\/\/www.redroses-pr.com\/en\/portfolio-item\/german-unity-day-2024-schwerin\/","title":{"rendered":"German Unity Day 2024 Schwerin"},"content":{"rendered":"<div class='flex_column_table av-242v1w-37e8bb959cb846d2e09908a54f7c2e72 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-242v1w-37e8bb959cb846d2e09908a54f7c2e72\">\n.flex_column.av-242v1w-37e8bb959cb846d2e09908a54f7c2e72{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-242v1w-37e8bb959cb846d2e09908a54f7c2e72 av_three_fifth  avia-builder-el-0  el_before_av_two_fifth  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decoding=\"async\" width=\"705\" height=\"470\" fetchpriority=\"high\" class=\"wp-image-5558 avia-img-lazy-loading-not-5558\"  src=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Pressekonferenz-705x470.jpg\" title=\"TDE24_Schwerin_Pressekonferenz\" alt=\"\" srcset=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Pressekonferenz-705x470.jpg 705w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Pressekonferenz-300x200.jpg 300w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Pressekonferenz-1030x687.jpg 1030w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Pressekonferenz-768x512.jpg 768w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Pressekonferenz-1536x1025.jpg 1536w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Pressekonferenz-1500x1001.jpg 1500w, 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https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Konzert_Kaiser-768x512.jpg 768w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Konzert_Kaiser-1536x1024.jpg 1536w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Konzert_Kaiser-1500x1000.jpg 1500w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Konzert_Kaiser.jpg 1800w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-1030x687.jpg\" data-srcset=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-1030x687.jpg 1030w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-300x200.jpg 300w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-768x512.jpg 768w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-1536x1024.jpg 1536w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-1500x1000.jpg 1500w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-705x470.jpg 705w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise.jpg 1800w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\"  aria-label=\"image TDE24_Schwerin_Zeitreise\"  id='av-masonry-1-item-5564' data-av-masonry-item='5564' class='av-masonry-entry isotope-item post-5564 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"TDE24_Schwerin_Zeitreise\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"470\" fetchpriority=\"high\" class=\"wp-image-5564 avia-img-lazy-loading-not-5564\"  src=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-705x470.jpg\" title=\"TDE24_Schwerin_Zeitreise\" alt=\"\" srcset=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-705x470.jpg 705w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-300x200.jpg 300w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-1030x687.jpg 1030w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-768x512.jpg 768w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-1536x1024.jpg 1536w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise-1500x1000.jpg 1500w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Zeitreise.jpg 1800w\" sizes=\"(max-width: 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class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"470\" fetchpriority=\"high\" class=\"wp-image-5570 avia-img-lazy-loading-not-5570\"  src=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Schloss-705x470.jpg\" title=\"TDE24_Schwerin_Schloss\" alt=\"\" srcset=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Schloss-705x470.jpg 705w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Schloss-300x200.jpg 300w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Schloss-1030x687.jpg 1030w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Schloss-768x512.jpg 768w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Schloss-1536x1025.jpg 1536w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Schloss-1500x1001.jpg 1500w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2025\/12\/TDE24_Schwerin_Schloss.jpg 1799w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><\/div><\/div><\/p><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mog4k-2af9d98bb2574916febde403bfd2102c\">\n.flex_column.av-1mog4k-2af9d98bb2574916febde403bfd2102c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1mog4k-2af9d98bb2574916febde403bfd2102c av_two_fifth  avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gv6y4-f66f7c85aacebbf7e7dd993e5d0a5cb9\">\n#top .av-special-heading.av-1gv6y4-f66f7c85aacebbf7e7dd993e5d0a5cb9{\npadding-bottom:0;\n}\nbody .av-special-heading.av-1gv6y4-f66f7c85aacebbf7e7dd993e5d0a5cb9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1gv6y4-f66f7c85aacebbf7e7dd993e5d0a5cb9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1gv6y4-f66f7c85aacebbf7e7dd993e5d0a5cb9 av-special-heading-h1 blockquote modern-quote  avia-builder-el-4  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >German Unity Day 2024 Schwerin<\/h1><div class='av-subheading av-subheading_below'><p>Event communication<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b37ak-fee99208994c3d1d61b737fa8fec0997\">\n#top .hr.av-1b37ak-fee99208994c3d1d61b737fa8fec0997{\nmargin-top:10px;\nmargin-bottom:20px;\n}\n.hr.av-1b37ak-fee99208994c3d1d61b737fa8fec0997 .hr-inner{\nwidth:60px;\nborder-color:#bc2765;\n}\n<\/style>\n<div  class='hr av-1b37ak-fee99208994c3d1d61b737fa8fec0997 hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-121jj0-a3e112a1b82fe6192c7c01d9067afadb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The largest and most beautiful festival that the state capital Schwerin has ever seen: that is what the citizens&#8217; festival for the Day of German Unity 2024 in Mecklenburg-Western Pomerania should be \u2013 and it turned out to be a success. \u2018Setting sail together\u2019 was the motto that transformed the old town of Schwerin, home to the UNESCO World Heritage site of Schwerin Castle, into a huge party zone from 2 to 4 October 2024, with countless highlights from the worlds of culture, politics, cuisine and entertainment. We were chosen to provide event communications on behalf of the Mecklenburg-Western Pomerania State Chancellery and we played our part in the success of the event, working closely with the State Chancellery, event agency bergmanngruppe and other stakeholders of the festival. The preparations began about ten months before the event; on site, the eight-person redroses team was joined by external photo, film and content teams.<\/p>\n<p>200,000 guests \u2013 twice as many as the state capital has inhabitants \u2013 visited the festival and enjoyed the numerous highlights on the festival mile and on the stages. The total media reach from March 2024 to the end of October 2024 was 4.5 billion.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wx0s4-b4642010bd57371955c89434c4d1de92\">\n#top .hr.av-wx0s4-b4642010bd57371955c89434c4d1de92{\nmargin-top:10px;\nmargin-bottom:20px;\n}\n.hr.av-wx0s4-b4642010bd57371955c89434c4d1de92 .hr-inner{\nwidth:60px;\nborder-color:#bc2765;\n}\n<\/style>\n<div  class='hr av-wx0s4-b4642010bd57371955c89434c4d1de92 hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-qhspg-2cba051c93620278f4aa2e90c7425e3c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Our services<\/h1>\n<ul>\n<li>Classic public relations<\/li>\n<li>Concept, design, copywriting, editing and maintenance of the tag-der-deutschen-einheit.de website<\/li>\n<li>Media cooperations<\/li>\n<li>Management of social media accounts on Instagram and Facebook<\/li>\n<li>On-site content production; conception of Social Media films for top act communication<\/li>\n<li>Influencer marketing<\/li>\n<li>(D)OOH campaign with accompanying online campaign<\/li>\n<li>Transport advertising on buses and trams<\/li>\n<li>City marketing<\/li>\n<li>City dressing<\/li>\n<li>Event signalling<\/li>\n<li>Event film<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nattg-be30439ac421d75027225de068f2c56f\">\n#top .hr.av-nattg-be30439ac421d75027225de068f2c56f{\nmargin-top:10px;\n}\n.hr.av-nattg-be30439ac421d75027225de068f2c56f .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-nattg-be30439ac421d75027225de068f2c56f hr-custom  avia-builder-el-9  el_after_av_textblock  el_before_av_social_share  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-1p77w-b9df4be72cbe8ba760bd86ddc04c98c8 av-social-sharing-box-minimal  avia-builder-el-10  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.redroses-pr.com\/en\/portfolio-item\/german-unity-day-2024-schwerin\/&#038;t=German%20Unity%20Day%202024%20Schwerin' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on X\" href='https:\/\/twitter.com\/share?text=German%20Unity%20Day%202024%20Schwerin&#038;url=https:\/\/www.redroses-pr.com\/en\/?p=5573' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.redroses-pr.com%2Fen%2Fportfolio-item%2Fgerman-unity-day-2024-schwerin%2F&#038;description=German%20Unity%20Day%202024%20Schwerin&#038;media=https%3A%2F%2Fwww.redroses-pr.com%2Fwp-content%2Fuploads%2F2025%2F12%2FTDE24_Schwerin_Konzert_Kaiser-705x470.jpg' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Pinterest'><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bddxw-dd6ceebf279f42eba129bc7755c30d64\">\n.flex_column.av-bddxw-dd6ceebf279f42eba129bc7755c30d64{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bddxw-dd6ceebf279f42eba129bc7755c30d64 av_one_full  avia-builder-el-11  el_after_av_two_fifth  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travel | Event Communication<\/p>\n","protected":false},"author":2,"featured_media":5562,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[30],"portfolio_entries":[27],"class_list":["post-5573","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-landscape","portfolio_entries-travel-en"],"_links":{"self":[{"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio\/5573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/comments?post=5573"}],"version-history":[{"count":4,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio\/5573\/revisions"}],"predecessor-version":[{"id":5595,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio\/5573\/revisions\/5595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/media\/5562"}],"wp:attachment":[{"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/media?parent=5573"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/tags?post=5573"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio_entries?post=5573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}