{"id":2868,"date":"2018-05-30T08:56:14","date_gmt":"2018-05-30T08:56:14","guid":{"rendered":"https:\/\/www.redroses-pr.com?post_type=portfolio&#038;p=2868"},"modified":"2018-06-07T22:11:21","modified_gmt":"2018-06-07T22:11:21","slug":"blume-2000-2","status":"publish","type":"portfolio","link":"https:\/\/www.redroses-pr.com\/en\/portfolio-item\/blume-2000-2\/","title":{"rendered":"BLUME 2000"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-f3813ee8d3cfa82fbe9073bfbb529d65\">\n.flex_column.av-av_three_fifth-f3813ee8d3cfa82fbe9073bfbb529d65{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-f3813ee8d3cfa82fbe9073bfbb529d65 av_three_fifth  avia-builder-el-0  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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srcset=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/AZUBINALE_201_M01_1098-CMYK.jpg 1920w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/AZUBINALE_201_M01_1098-CMYK-300x200.jpg 300w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/AZUBINALE_201_M01_1098-CMYK-768x512.jpg 768w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/AZUBINALE_201_M01_1098-CMYK-1030x687.jpg 1030w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/AZUBINALE_201_M01_1098-CMYK-1500x1000.jpg 1500w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/AZUBINALE_201_M01_1098-CMYK-705x470.jpg 705w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/AZUBINALE_201_M01_1098-CMYK-450x300.jpg 450w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-7c987e7b914fb4179f909ea1b965b65e\">\n.flex_column.av-av_two_fifth-7c987e7b914fb4179f909ea1b965b65e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-7c987e7b914fb4179f909ea1b965b65e av_two_fifth  avia-builder-el-3  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhsvadr5-6efbbdb0794eab562866464e3ce15902\">\n#top .av-special-heading.av-jhsvadr5-6efbbdb0794eab562866464e3ce15902{\npadding-bottom:0;\n}\nbody .av-special-heading.av-jhsvadr5-6efbbdb0794eab562866464e3ce15902 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jhsvadr5-6efbbdb0794eab562866464e3ce15902 .av-subheading{\nfont-size:18px;\n}\n<\/style>\n<div  class='av-special-heading av-jhsvadr5-6efbbdb0794eab562866464e3ce15902 av-special-heading-h1 blockquote modern-quote  avia-builder-el-4  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Blume 2000<\/h1><div class='av-subheading av-subheading_below'><p>Young Florist\u2019s Competition: Azubinale<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-c0bfc36b28c888665871525d3e7eda8c\">\n#top .hr.av-av_hr-c0bfc36b28c888665871525d3e7eda8c{\nmargin-top:10px;\nmargin-bottom:20px;\n}\n.hr.av-av_hr-c0bfc36b28c888665871525d3e7eda8c .hr-inner{\nwidth:60px;\nborder-color:#bc2765;\n}\n<\/style>\n<div  class='hr av-av_hr-c0bfc36b28c888665871525d3e7eda8c hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jhsviw6k-23ba3306e3070a90b8f400bd595848a9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As part of the company\u2019s commitment to supporting young talent, in 2016, <a href=\"https:\/\/www.blume2000.de\" target=\"_blank\" rel=\"noopener\">BLUME 2000<\/a> launched a nationwide competition for young floristry apprentices called \u201e<a href=\"https:\/\/unternehmen.blume2000.de\/azubinale\/\" target=\"_blank\" rel=\"noopener\">Die BLUME 2000 AZUBINALE<\/a>\u201c. Floristry apprentices from all training grades are invited to take part in the competition by submitting their floral creations. At the grand finale on 4 February 2017 in Hamburg, the ten finalists \u2013 from a field of 150 entrants \u2013 were invited to demonstrate their skill to an expert jury. The main prize was a workshop at the Sogetsu School in Tokyo or a cash prize of \u20ac5,000. The winners were honoured at an event on 4 February 2017 at the restaurant \u201e<a href=\"https:\/\/altes-maedchen.com\" target=\"_blank\" rel=\"noopener\">Alten M\u00e4dchen<\/a>\u201c\u00a0 in Hamburg\u2019s <a href=\"https:\/\/www.schanzen-hoefe.de\" target=\"_blank\" rel=\"noopener\">Schanzenh\u00f6fen<\/a> complex.<\/p>\n<p>We devised a campaign for the competition which communicated it and promoted media awareness, thus reaching both a broad audience and major industry stakeholders. Our campaign not only helped to create goodwill for the company and boost its image, but also showed how it was explicitly supporting young talents as well as enhancing the appeal of the floristry trade.<\/p>\n<p>Have a look at some of our other BLUME 2000 case studies:<\/p>\n<p><a href=\"https:\/\/www.redroses-pr.com\/portfolio-item\/blume-2000-2\/\">Unternehmenskommunikation<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-c0bfc36b28c888665871525d3e7eda8c\">\n#top .hr.av-av_hr-c0bfc36b28c888665871525d3e7eda8c{\nmargin-top:10px;\nmargin-bottom:20px;\n}\n.hr.av-av_hr-c0bfc36b28c888665871525d3e7eda8c .hr-inner{\nwidth:60px;\nborder-color:#bc2765;\n}\n<\/style>\n<div  class='hr av-av_hr-c0bfc36b28c888665871525d3e7eda8c hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jhsvlng0-8a33e4fc37215fda8554e37c2ae810f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Our services<\/h1>\n<ul>\n<li>Event Communication<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-f2048c9dbabbe59b771b1af32b90d4df\">\n#top .hr.av-av_hr-f2048c9dbabbe59b771b1af32b90d4df{\nmargin-top:10px;\n}\n.hr.av-av_hr-f2048c9dbabbe59b771b1af32b90d4df .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-f2048c9dbabbe59b771b1af32b90d4df hr-custom  avia-builder-el-9  el_after_av_textblock  el_before_av_social_share  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-av_social_share-c13fe046f2b8fdec588bd4585be2bb5a av-social-sharing-box-minimal  avia-builder-el-10  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.redroses-pr.com\/en\/portfolio-item\/blume-2000-2\/&#038;t=BLUME%202000' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on X\" href='https:\/\/twitter.com\/share?text=BLUME%202000&#038;url=https:\/\/www.redroses-pr.com\/en\/?p=2868' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.redroses-pr.com%2Fen%2Fportfolio-item%2Fblume-2000-2%2F&#038;description=BLUME%202000&#038;media=https%3A%2F%2Fwww.redroses-pr.com%2Fwp-content%2Fuploads%2F2018%2F02%2FAzubinale-Sieger-705x616.jpg' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Pinterest'><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LIving | 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