{"id":2775,"date":"2023-05-23T13:14:11","date_gmt":"2023-05-23T13:14:11","guid":{"rendered":"https:\/\/www.redroses-pr.com?post_type=portfolio&#038;p=2775"},"modified":"2026-03-27T12:53:54","modified_gmt":"2026-03-27T12:53:54","slug":"tepe","status":"publish","type":"portfolio","link":"https:\/\/www.redroses-pr.com\/en\/portfolio-item\/tepe\/","title":{"rendered":"TePe"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_video-416c650b0ffb9470692167f5afa1834d\">\n.avia-video.av-av_video-416c650b0ffb9470692167f5afa1834d{\npadding-bottom:45%;\n}\n<\/style>\n<div  class='avia-video av-av_video-416c650b0ffb9470692167f5afa1834d avia-video-custom av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/262222851'><script type='text\/html' class='av-video-tmpl'><div 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title=\"rz_Flyer_Patientenbrosch\u00fcre-1\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"501\" fetchpriority=\"high\" class=\"wp-image-384 avia-img-lazy-loading-not-384\"  src=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_Patientenbrosch\u00fcre-1-705x501.jpg\" title=\"rz_Flyer_Patientenbrosch\u00fcre-1\" alt=\"\" srcset=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_Patientenbrosch\u00fcre-1-705x501.jpg 705w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_Patientenbrosch\u00fcre-1-300x213.jpg 300w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_Patientenbrosch\u00fcre-1-768x546.jpg 768w, 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class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"332\" fetchpriority=\"high\" class=\"wp-image-390 avia-img-lazy-loading-not-390\"  src=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-2-705x332.jpg\" title=\"rz_Flyer_M\u00fcller-2\" alt=\"\" srcset=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-2-705x332.jpg 705w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-2-300x141.jpg 300w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-2-768x362.jpg 768w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-2-1030x485.jpg 1030w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-2-1500x707.jpg 1500w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-2-450x212.jpg 450w, 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https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-1.jpg 1917w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\"  aria-label=\"image rz_Flyer_M\u00fcller-1\"  id='av-masonry-1-item-392' data-av-masonry-item='392' class='av-masonry-entry isotope-item post-392 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"rz_Flyer_M\u00fcller-1\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container'  ><img decoding=\"async\" width=\"705\" height=\"336\" fetchpriority=\"high\" class=\"wp-image-392 avia-img-lazy-loading-not-392\"  src=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-1-705x336.jpg\" title=\"rz_Flyer_M\u00fcller-1\" alt=\"\" srcset=\"https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-1-705x336.jpg 705w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-1-300x143.jpg 300w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-1-768x366.jpg 768w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-1-1030x491.jpg 1030w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-1-1500x715.jpg 1500w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-1-450x215.jpg 450w, https:\/\/www.redroses-pr.com\/wp-content\/uploads\/2018\/02\/rz_Flyer_M\u00fcller-1.jpg 1917w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-7c987e7b914fb4179f909ea1b965b65e\">\n.flex_column.av-av_one_half-7c987e7b914fb4179f909ea1b965b65e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-7c987e7b914fb4179f909ea1b965b65e av_one_half  avia-builder-el-3  el_after_av_one_half  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhj4i304-02c30a6919044397365b4293159a3ecd\">\n#top .av-special-heading.av-jhj4i304-02c30a6919044397365b4293159a3ecd{\npadding-bottom:0;\n}\nbody .av-special-heading.av-jhj4i304-02c30a6919044397365b4293159a3ecd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jhj4i304-02c30a6919044397365b4293159a3ecd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jhj4i304-02c30a6919044397365b4293159a3ecd av-special-heading-h1 blockquote modern-quote  avia-builder-el-4  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >TePe<\/h1><div class='av-subheading av-subheading_below'><p>Awareness campaign \u00bbMut zur L\u00fccke. Gut zur L\u00fccke\u00ab<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-c0bfc36b28c888665871525d3e7eda8c\">\n#top .hr.av-av_hr-c0bfc36b28c888665871525d3e7eda8c{\nmargin-top:10px;\nmargin-bottom:20px;\n}\n.hr.av-av_hr-c0bfc36b28c888665871525d3e7eda8c .hr-inner{\nwidth:60px;\nborder-color:#bc2765;\n}\n<\/style>\n<div  class='hr av-av_hr-c0bfc36b28c888665871525d3e7eda8c hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jhj4o3et-b557d1f5e9136461941d21ca2abe6008 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>TePe is the premium oral hygiene brand from Sweden. Since 1965, TePe has been working with dental experts to produce high-quality oral hygiene products that improve dental health. The company currently operates in over 60 countries around the world. TePe is the leading brand for interdental brushes in Germany.<\/p>\n<p>\u201cMut zur L\u00fccke. Gut zur L\u00fccke\u201c (\u201cProud to have gaps. Caring for gaps\u201d): using this catchy headline we gave interdental care a bold new face \u2013 and we mean that literally. The campaign featured the most famous gappy smile in Germany: that of TV and film star J\u00fcrgen Vogel. His teeth may not be perfect, but they are super-healthy, and they\u2019re his calling card. J\u00fcrgen Vogel, the perfect imperfect hero, charms everyone with his winning smile \u2013 and builds a bridge between the consumer, the product, the TePe brand and the core message.<\/p>\n<p>Our task was to create a major campaign to provoke awareness for interdental care. Our brief was to convey the self-assured and realistic core message in the face of the mass-media focus on perfection and beauty. Teeth do not need to look perfect, but they must be healthy. The campaign scored a bull\u2019s-eye. The departure from the norm and the unmemorable \u2018clean\u2019 aesthetic in health\/dental care advertising was very positively received, and easy-going J\u00fcrgen Vogel was the ideal person for this campaign.<\/p>\n<p>Have a look at some of our other TePe case studies:<br \/>\n<a href=\"https:\/\/www.redroses-pr.com\/portfolio-item\/tepe-media-influenzer\/\">Brand PR<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-c0bfc36b28c888665871525d3e7eda8c\">\n#top .hr.av-av_hr-c0bfc36b28c888665871525d3e7eda8c{\nmargin-top:10px;\nmargin-bottom:20px;\n}\n.hr.av-av_hr-c0bfc36b28c888665871525d3e7eda8c .hr-inner{\nwidth:60px;\nborder-color:#bc2765;\n}\n<\/style>\n<div  class='hr av-av_hr-c0bfc36b28c888665871525d3e7eda8c hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jhj4q7fp-76fd371b3326d4b9315956880c88e6d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Our services<\/h1>\n<ul>\n<li>Strategy &amp; Concepts<\/li>\n<li>Designed and produced a 360\u00b0 campaign<br \/>\n\u2013 Print adverts and online banners<br \/>\n\u2013 Online Commercials and a variety of Moving Image Formats<br \/>\n\u2013 POS, Print and Online Communication Media<br \/>\n\u2013 Flanking Media &amp; Influencer Relations<br \/>\n\u2013 Social Media Marketing<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-f2048c9dbabbe59b771b1af32b90d4df\">\n#top .hr.av-av_hr-f2048c9dbabbe59b771b1af32b90d4df{\nmargin-top:10px;\n}\n.hr.av-av_hr-f2048c9dbabbe59b771b1af32b90d4df .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-f2048c9dbabbe59b771b1af32b90d4df hr-custom  avia-builder-el-9  el_after_av_textblock  el_before_av_social_share  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-av_social_share-c13fe046f2b8fdec588bd4585be2bb5a av-social-sharing-box-minimal  avia-builder-el-10  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.redroses-pr.com\/en\/portfolio-item\/tepe\/&#038;t=TePe' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on X\" href='https:\/\/twitter.com\/share?text=TePe&#038;url=https:\/\/www.redroses-pr.com\/en\/?p=2775' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.redroses-pr.com%2Fen%2Fportfolio-item%2Ftepe%2F&#038;description=TePe&#038;media=https%3A%2F%2Fwww.redroses-pr.com%2Fwp-content%2Fuploads%2F2018%2F02%2Fvogelsieliebtmich-705x472.gif' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Pinterest'><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-11  el_after_av_one_half  el_before_av_textblock  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/p>\n<section  class='av_textblock_section av-av_textblock-445188a952fb265869ea404d0e52fad7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Health | Campaigning<\/p>\n","protected":false},"author":2,"featured_media":1751,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[30,29],"portfolio_entries":[25],"class_list":["post-2775","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-landscape","tag-portrait","portfolio_entries-health-en"],"_links":{"self":[{"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio\/2775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/comments?post=2775"}],"version-history":[{"count":2,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio\/2775\/revisions"}],"predecessor-version":[{"id":6091,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio\/2775\/revisions\/6091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/media\/1751"}],"wp:attachment":[{"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/media?parent=2775"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/tags?post=2775"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.redroses-pr.com\/en\/wp-json\/wp\/v2\/portfolio_entries?post=2775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}